Advicent brings Narrator to UK financial advice market

Source: Advicent

Advicent Solutions, provider of technology solutions for financial institutions, launched Narrator in the United Kingdom today.

Advicent is a market leader in North America, Canada and the Netherlands, and this is the first product Advicent has launched in the United Kingdom. Narrator™ allows banks, insurers and pension funds to easily build unique, customized online applications to provide personalized financial advice.

Marc Knaap, sales director, EMEA at Advicent, said, "We develop software that provides insight into complex financial information for both advisors and the customers. After years of experience in other countries and four years of research in the U.K. market, I am confident we’ll help the financial institutions to create a more personalized process. Today’s clients can’t tell one financial institution apart from another, but Narrator allows firms to stand out to tell their unique story."

Configurable application builder
The configurability of Narrator™ allows firms to build their own web interface, solving the problem of differentiation in today’s marketplace. Narrator™ enables financial institutions to build their own programs, mobile apps and portals for financial insight and analysis. This includes planning tools for advisors, consumer portals, solutions to support orphan advice or a combination of these features. Firms can also build custom applications from scratch. The flexibility of the software results in quality improvement and savings in cost and time. What’s more, firms using Narrator™ find that it allows them to take a more personalized approach with clients, because the tool is customized to their needs and processes.

Extensive experience
Advicent has extensive experience in developing innovative financial software and works for clients such as Achmea and Aegon Narrator™ has been successful in the Dutch market for over 17 years and was recently launched in North America earlier this year.

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