Fort Community CU sets up local rewards mobile programme

The Fort Atkinson, Wisc.-based credit union is updating its Malauzai SmartApp that is integrated with the Buzz Points localized rewards program, providing members access to their Buzz Points account directly in the mobile banking app.

“The local rewards program offered by Buzz Points aligns with the credit union philosophy and spirit of supporting the community on which our institution is built,” said Danielle Frawley, chief retail officer of FCCU. “Malauzai’s focus on community institutions made them the ideal mobile banking partner for us, and their ability to integrate with the existing Buzz Points program was a natural fit. Our members love the ‘shop local’ rewards program and we believe the easier accessibility within the mobile banking app will improve the user experience and drive further adoption. This partnership is a major win for our credit union and we’re happy to have two vendors willing to work together for our benefit.”

With the latest update of the SmartApp, FCCU members can easily view their Buzz Points balance and available offers directly in the mobile banking app instead of accessing a separate app or website. The $205 million-FCCU leverages Buzz Points as a free feature that awards members points for all debit card purchases and other financial activities. Members earn four times the points when shopping local. The points are worth more when redeemed for gift cards from participating local businesses.

“Fort Community is yet another example of a community financial institution looking to serve its local market through innovation,” said Robb Gaynor, Malauzai’s chief product officer. “Their decision to integrate the Buzz Points program into the new FCCU mobile app is the perfect way to connect community FIs with Main Street businesses owners. This integration should drive adoption of both programs, benefiting the credit union, its members, and local businesses.”