The Singapore headquartered frim, which specialise in mobile point of sale (MPoS) and mobile m-wallet solutions, announced its expansion at the Cards & Payments Middle East show in Dubai today.

goSwiff is targeting the city because Dubai has a Smart City programme which aims to encourage more e-commerce, mobile apps, payments and solutions. It is expecting more business to accrue from the programme.

“There is growing traction from delivery merchants and others in the UAE to use MPoS for immediate card transactions, drastically increasing revenue generation,” said Svyatoslav Garal, head of Eastern Europe & now the Middle Eastern head at goSwiff.

Her added that luxury retail boutiques are the other merchant category of interest in Dubai: “They can leverage mobile wallet functionality and value-added services on our mobile payment platform to offer unique shopping experiences to their valued customers.”

According to Simone Ranucci Brandimarte, CEO of goSwiff in Dubai, the firm is also targeting previously unbanked customers. “goSwiff’s tested technology provides our clients with the ability to accept card payments in remote locations and on the move. This is especially important in countries where the infrastructure does not support traditional POS transactions,” he said. The large remittance community in UAE should also be of interest.