To date, BCS Financial Group’s sales of its online trading, brokerage, and investment strategy consulting services have increased by 20 percent in cross sales, while customer attrition has decreased by 0.5 percent in just six months – with higher customer response rates to marketing campaigns and more products purchased per customer.

BCS Financial Group, in collaboration with IBM Business Partner GlowByte Consulting, selected IBM Commerce to help plan, execute and measure highly targeted marketing campaigns that leverage analytics to pinpoint valuable customer insights. These insights can include whether the customer banks online or with a mobile device, or whether a company is looking to make an investment to grow its business.

"Marketing financial services today demands the highest level of personalization, which means giving each individual customer marketing messages at precisely the right time and on their preferred channel of choice," said Director of Client Marketing for BCS Financial Group Maxim Puzyrev. "In teaming with IBM and GlowByte, we are seeing tremendous progress in meeting this shift in the financial services industry to engage with a new type of banking customer and deliver the experience they want while simultaneously building advocates for BCS Financial Group."

With this insight, the company can increase marketing investments in those channels to maximize the success of its offerings. 

"In today's financial environment, customers expect to be treated as an individual, receiving service offers designed to meet their unique needs," said Vladimir Skudin, COO, GlowByte. "At a time when the wealth of available data can be overwhelming to marketers, businesses such as BCS Financial Group are turning this into a strategic advantage that sets them apart from their competitors while better meeting the needs of their customers."