SunGard moves into managed accounts business

Source: SunGard

SunGard has expanded into the managed accounts business with the launch of an integrated managed investment solution, and the implementation of Minnesota-based community bank Union Bank & Trust.

SunGard’s offering helps wealth advisors and financial institutions - including bank and trust organizations, broker-dealers, and registered investment advisors (RIAs) - to achieve agile growth through client service, and grow margins through increased operational efficiencies in offering managed accounts.

A five-year forecast from Money Management Institute’s sponsor firm members projects a compound annual growth rate [in managed solutions assets] of 14 percent and a near doubling of industry assets by 2018.1 Managed account platforms can provide advisors with a tailored, automated financial strategy using a centralized back-office operations platform to meet business goals.2 However, many advisors are not confident in their platform’s ability to meet their needs due to the lack of connectivity with internal and external data and applications to maximize data integration across the firm, and the quality of user interfaces to reduce user effort.

“Because each product offering is typically supported by its own back-office platform, it becomes difficult for wealth managers to integrate data feeds and maintain consistency. In fact, only a small fraction of advisors have access to all client assets, including those held away. Managed account platforms are moving towards integrating the back-office functions for each product into one solution to meet the need to handle large data volumes from multiple sources. In a 2014 CEB technology spending survey, more wealth technology executives said they intend to adopt or replace their current managed account platform than any other operations technology.” - CEB TowerGroup research director, Peter Delano

SunGard’s solution combines Sawtooth Asset Management’s open architecture investment and practice management capabilities with SunGard’s award-winning wealth management, transaction processing and trading connectivity solutions to provide a customized wealth management solution in a managed services environment. Integration across SunGard’s Charlotte, AddVantage, and Global Plus trust accounting solutions and several leading traditional fully-disclosed custodians, combined with outsourced middle- and back-office functions, help advisors improve margins, spend more time with their clients, and become more competitive.

Union Bank & Trust is using the SunGard solution to help transform its trust department into a full-service wealth management business. The solution integrates with SunGard’s AddVantage trust accounting solution and the SunGard Global Network (SGN) to help the bank manage the full wealth management lifecycle across all account types, including unified managed accounts (UMAs).

“Our goal is to become a trusted advisor to our clients by leveraging SunGard as our expert practice and technology provider. SunGard’s managed investment offering gives us the ability to rapidly form a single wealth management business that provides our advisors with the flexibility and the portfolios required to service all clients. SunGard allows us to gain access to some of the best investment ideas while helping us increase efficiency and quality of service to clients.” - Kevin Briggs, senior vice president / trust division manager, Union Bank & Trust

“SunGard is focusing its solutions and services to help provide financial institutions with a greater ability to quickly adapt, grow and compete. This includes banks, RIAs and broker-dealers who are seeking outsourced solutions to penetrate and expand services in the wealth management space. They know that successful wealth managers tap into other specialists that manage money while they service current clients and win new ones. SunGard’s integrated managed investment offering provides one comprehensive, tailored solution that helps advisors win and retain clients while optimizing the necessary operational requirements of a firm.” - Scott Parry, EVP & general manager - advisory & investment services, SunGard’s wealth & retirement administration business

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