22 October 2017
visit www.response.ncr.com

TransferWise founders brave New York cold for naked 'nothing to hide' publicity stunt

26 February 2015  |  4337 views  |  0 Source: TransferWise

Just weeks after landing a $58 million funding round led by Andreessen Horowitz, TransferWise founders Taavet Hinrikus and Kristo Käärmann today led a naked protest through the heart of New York's financial district.

The spectacle, organised by the co-founders of the London-based money transfer startup, was designed to showcase the company's arrival in the USA and demonstrate its mission to disrupt some of banking's least transparent practices.

Unwavered by one of the coldest winters on record in the Big Apple, over 200 demonstrators stripped down to just their underwear at lunchtime and marched through Wall Street. The protest was staged against the murky practices of financiers that impact billions of people the world over, including fees hidden on international money transfers.

At nothing2hide.nyc, TransferWise has compiled a series of photos and videos from the stunt and provided more information about how banks hide money transfer fees within an artificially inflated exchange rate.

TransferWise is no stranger to mixing nudity and money transfers, albeit in more hospitable temperatures – the company's proudly Estonian co-founders installed a sauna in their office in London.

Taavet Hinrikus, co-founder of TransferWise, said: "We wanted to show America that we're here to disrupt a banking system that isn't offering transparent or fair services a lot of the time, and that we're willing to get naked if that helps inform people about the issue! In the age of the sharing economy and game-changing services like Uber and AirBnb no industry should feel safe from disruption, least of all financial services. People shouldn't get ripped off, they deserve low fees, clear pricing and a fair deal."

TransferWise has attracted $91M from some of the world's leading investors. Most recently, this includes Andreessen Horowitz, Sir Richard Branson and Peter Thiel.

Comments: (0)

Comment on this story (membership required)

Related company news


Related blogs

Create a blog about this story (membership required)
Register nowvisit www.vasco.com

Top topics

Most viewed Most shared
HSBC partners Bud for open banking trialHSBC partners Bud for open banking trial
10862 views comments | 22 tweets | 26 linkedin
Mastercard to roll out blockchain APIMastercard to roll out blockchain API
10658 views comments | 17 tweets | 24 linkedin
satelliteGates Foundation backs Ripple collaboratio...
9168 views comments | 13 tweets | 10 linkedin
IBM uses blockchain to improve cross-border payments processingIBM uses blockchain to improve cross-borde...
8223 views comments | 9 tweets | 17 linkedin
Sibos 2017: API or the highwaySibos 2017: API or the highway
8124 views comments | 10 tweets | 22 linkedin

Featured job

New York, NY - USA (some flexibility on location)

Find your next job