TDDI has launched an innovative new Advanced Trading Platform, designed to enable investors to customise their trading approach and further support the UK’s DIY investors.

Supported by Thomson Reuters’ cutting-edge data capabilities, TDDI’s unique platform recognises that every customer has their own way of trading and using market information. Carl Howard, Commercial Director at TD Direct Investing commented: “Consumers are used to customising their lives in many ways, be it through tailoring the apps on their smartphone or building the spec for the Mini they’ve got on order.  Our new Advanced Trading Platform brings the ability to customise our services for the UK retail investor for the first time.”

In collaboration with Thomson Reuters, the platform integrates live streaming prices and market data with full trading functionality, to give customers access to the same quotes and streaming news as the professionals.  It includes market level two quotes which give the customer transparency to the underlying orders that shape a share price.

TD Direct Investing has been supporting active investors since 1999 and knows that technology, and speed of access to markets and information has changed considerably over that time.

Carl continued: “People who are regularly investing in the markets want the right tools to invest at the moments that matter. We know that technology and information are key to this, which is why we are bringing this unique leading edge piece of kit to our customers’’

Being part of a global group means that TD can access technology that is already proven in countries where investing in equities is more common.  The Advanced Trading Platform is based on technology that was developed and proven in North America. It has been designed to simplify and sharpen an investor’s approach, with everything in one place – company and market research, live news and integrated trading.

Carl continued: “Customers are looking for technology that gives them simplicity and speed of use. If they are truly going to maximise the benefits of investing themselves it’s essential we provide them with the best platform to do that.”

TD Direct Investing is launching a range of new products and services in 2015, designed to meet the the changing needs of the DIY investor.  The company believes a revolution in investing is happening, and digital developments are a key part of this revolution.  TD recently launched simplified pricing and scrapped exit fees in a move which makes investing simpler and easier for consumers.