18 October 2017
Register now

Citi forges digital marketing alliance with Zillow

10 February 2015  |  2676 views  |  0 Source: Citi

Citi announced it has entered into a digital marketing alliance with the online real estate marketplace Zillow®.

The integrated offering is dedicated to reaching home buyers and those in need of mortgage financing, in priority cities for Citi's U.S. consumer business. Under the agreement, Citi has an increased presence on Zillow, Zillow Mortgages and StreetEasy®, New York City's go-to real estate app and website owned by Zillow.

Citi has increased its advertising program for mortgages on StreetEasy, including multiple ad placements, sponsorship of content, and visibility for approved pre-certified buildings. In addition, the Citi brand will be amplified, in terms of advertising, on Zillow's desktop and mobile experiences.

Citi's special mortgage features such as an on-time closing guarantee and relationship pricing will be available through the online sites, as well as expanded consumer support services with Citi representatives.

"Today, the vast majority of potential homebuyers begin their property searches online," said CD Davies, Head of Citi's Mortgage business globally. "We are stepping up our digital presence in the real estate space to ensure we are a leading mortgage provider in the markets we serve. Zillow offers us the opportunity to reach homebuyers and engage the real estate community in an easily accessible and productive way."

"With more than 26 million loan requests submitted on Zillow Mortgages over the past year, mortgage shoppers clearly look to Zillow and StreetEasy for guidance with mortgage shopping," said Erin Lantz, Zillow VP of mortgages. "The increased presence of Citi on Zillow and StreetEasy will help ensure home shoppers have more options in home financing."

Zillow attracted nearly 90 million unique visitors in the peak home shopping month of 2014. Zillow and StreetEasy are fully functional across all major platforms, including Android™ and OS.

As of September 30, 2014, Citi's North America consumer mortgage lending portfolio was $101 billion. The company is also a third-party servicer for an additional $229 billion in mortgages.

Comments: (0)

Comment on this story (membership required)

Related company news


Related blogs

Create a blog about this story (membership required)
visit www.capgemini.comvisit www.innotribe.comvisit www.vasco.com

Top topics

Most viewed Most shared
Ripple looks to drive bank adoption with $300m XRP rebate programmeRipple looks to drive bank adoption with $...
15087 views comments | 12 tweets | 4 linkedin
Swift positive on blockchain, but big challenges remainSwift positive on blockchain, but big chal...
8307 views comments | 15 tweets | 21 linkedin
hands typing furiouslyHow artificial intelligence can deliver a...
7785 views 0 | 7 tweets | 9 linkedin
satelliteGates Foundation backs Ripple collaboratio...
7181 views comments | 13 tweets | 8 linkedin
IBM uses blockchain to improve cross-border payments processingIBM uses blockchain to improve cross-borde...
6352 views comments | 8 tweets | 16 linkedin

Featured job

to £70K base, £105K ote, benefits
London, UK

Find your next job