Misys, the leading financial software company, today announced that Al-Mawarid Bank, a leading Lebanese commercial bank, has selected Misys FusionBanking Essence Digital to transform its mobile and online banking offering for consumers.
With the growing digital landscape in Lebanon, Al-Mawarid Bank has decided to join this digital wave and offer a unique digital experience to its customers. Misys FusionBanking Essence Digital is a portfolio of award-winning mobile banking and online banking solutions. It is recognised for providing a unique customer experience, enabling banks to use digital channels as a successful sales channels. Misys' solutions focus on differentiating banks' propositions, driving new sales and building customer advocacy. By using the most innovative techniques including gamification, geo-location and social media integration, banks can exceed the expectations of their customers today and in the future.
Commenting on the agreement, Nahla Khaddaj BouDiab, Chief Operating Officer at Al-Mawarid Bank said: "Al-Mawarid Bank has a commitment to its customers to provide personalised assistance, high quality products and to continually innovate. The digital transformation with Misys will underpin this initiative. Misys FusionBanking Essence Digital will enable us to identify customer needs, personalise offerings, generate leads and drive new sales. Moving beyond transaction-based 'first generation' digital strategies will set us apart from other banks in the region, with a compelling proposition for the younger generation of consumers".
"Digital is the future of banking", states Fady Fiani, Sales Director, Levant & South Asia at Misys. "Smartphone banking is the new playing field on which banks will compete. Al-Mawarid is investing in its IT platforms to become a digital banking leader in Lebanon, and create a truly differentiated customer experience. Misys has been a technology partner to Al-Mawarid Bank for over 20 years and we are delighted to support the bank on this digital transformation."
Al-Mawarid Bank is a long-standing Misys customer, relying on core banking, branch management, trade finance, and now digital banking solutions from the international vendor. The implementation is already underway, and the digital solutions are being integrated with the bank's core banking system, Misys FusionBanking Equation.
Misys is a trusted partner to many of the Lebanese banks. With an office in Beirut, Misys supports most of the leading banks in the country.