UK PSP Anderson Zaks goes with Birdback for card-linked offers

Source: Birdback

Anderson Zaks, an independent and innovative Payment Services Provider (PSP), has forged a partnership with Birdback, a card-linking offers platform.

The partnership enables Anderson Zaks’ clients to run customer acquisition and retention programmes. Consumers can take advantage of this service by registering their existing payment card and redeem offers by simply paying with the linked card in-store; for example vouchers, in-store cashback and loyalty schemes. This enables consumers to benefit from in-store deals while not altering their existing shopping habits by forcing them to print vouchers or use a smart phone application. Some of these programmes include Quidco’s in-store cashback scheme and Affiliate Windows’ card-linked offers (Store Window).

Consumers securely register their debit and/or credit card on an affiliate website and start earning rewards while purchasing from participating retailers.
Anderson Zaks is amongst the first PSPs in the UK to go live with Birdback’s card-linking platform.

Hafez Rafirasme, Director of Partnerships at Birdback said; “Online shoppers have long been able to benefit from discounts, where as in-store the shopper had to print a coupon in order to benefit. Now with the Birdback solution all shoppers can take advantage of available deals and offers without changing their purchase behaviour, and the retailer enjoys extra sales.

“We are delighted to be working with Anderson Zaks, who have proved to be an agile and flexible payments partner, enabling us to provide our solution to one of their major retail clients with an easy and fast implementation.”

Both Anderson Zaks and Birdback are PCI DSS compliant, so consumers can be reassured that card details are protected within a secure environment at all times.

Iain High, Managing Director of Anderson Zaks said; “The payments industry is facing a myriad of innovative new technologies, which many merchants, service providers and acquirers are struggling to keep up with. Birdback’s solution cuts through the hype, it is simple to install and provides immediate benefits for both the retailer or merchant and the consumer. We are excited to be able to offer this to our clients as one of Anderson Zaks’ growing range of value added omni-channel services. ”

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