Bank of America launches TV ad campaign for preferred rewards scheme

Source: Bank of America

Bank of America today unveiled a new advertising campaign to support the recent launch of Preferred Rewards.

A first-of-its-kind program in the banking industry, Preferred Rewards recognizes Bank of America clients by offering everyday rewards across their banking relationship – not just within a single product or service. The advertising platform, “Get More,” highlights the ways in which Preferred Rewards clients earn more, save more and get more back.

“When we spoke to our clients to find out what they valued most from a rewards program, they clearly said they seek everyday rewards and benefits that they would actually use,” said David Dintenfass, Global Wealth and Investment Management and Consumer Marketing executive at Bank of America. “We created Preferred Rewards with that client need in mind, and we remain focused on improving the consumer experience, giving our clients more value and rewarding them for their relationship with Bank of America.”

The ad “Everywhere” features consumers making everyday banking and investing transactions – from ordering a pizza and taking a taxi to making an online trade with Merrill Edge – while gift boxes arrive unexpectedly, representing the everyday benefits that consumers can receive by participating in the Preferred Rewards program. The spot will begin airing on January 12 and will run during morning, daytime and primetime programming on the ABC, CBS, FOX and NBC networks.

The ad will also appear on social media channels, live-streaming sports broadcasts and online video. The TV spot and digital advertising will complement current Preferred Rewards banking center signage and Bank of America ATM display screens.

“We completed a four-month nationwide rollout of Preferred Rewards in October, and to date there are more than 1 million clients enrolled in the program,” said Aron Levine, head of Preferred Banking and Merrill Edge. “The new prore than 1 million clients enrolled in the program,” said Aron Levine, head of Preferred Banking and Merrill Edge. “The new program is unlike any other rewards program in our industry, and offers clients a variety of benefits and rewards on their Bank of America banking products, including checking, savings, credit cards and home and auto loans as well as their Merrill Edge investment accounts.”

Clients with a personal checking account and a three-month average combined balance of $20,000 or more across their Bank of America checking and savings and/or Merrill Edge® investment accounts are eligible to enroll. Once they enroll, as their combined balances grow, so do their benefits and rewards. Preferred Rewards has a three-tier structure, which gives clients opportunities to earn more rewards as their status moves from Gold to Platinum to Platinum Honors. For more information, visit

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