Elavon launches Fanfare loyalty scheme for SMEs

Source: Elavon

Elavon, a wholly owned subsidiary of U.S. Bancorp (NYSE: USB) and a leading global payment solutions provider is launching Fanfare into Ireland as its lead European market.

The pilot went live last week with key customers testing the technology ahead of full launch early 2015. 

Fanfare is a secure, turnkey loyalty solution that enables businesses to personalise and brand their own loyalty programmes.  It provides businesses direct control of promotions that are right for their customers from a simple, real-time web portal.  Elavon has invested in the technology and security to enable their small and medium sized business customers to deliver rewards and promotions to their consumers at the point-of-sale. With Fanfare, businesses can reward purchase behaviours and encourage increased and repeat spend by matching offers and promotions to their loyal customers.  Ultimately, Fanfare gives Elavon’s business customers additional points of differentiation from their competitors.  Fanfare conforms to all data security industry standards.

Fanfare is the next generation in customer engagement and retention and enables consumers to sign up at the point of sale so every purchase they make with the retailers earns points and they are rewarded for their custom. Fanfare automatically tracks loyalty and delivers rewards and offers that can be redeemed at the point of sale.  Once rewards are earned, consumers see them immediately at the time of purchase on the payment terminal, eliminating the need to print coupons, carry a loyalty card or wait for a card statement. Businesses will be able to benefit from a customised dashboard that enables them to create offers and track the success of their loyalty programme from a simple real-time web portal.

Fanfare will enable businesses to take advantage of the types of loyalty initiatives that the big brands have without the need for a huge investment in technology and data.  Following its initial launch in the US in March 2014, Elavon is now expanding the solution across Europe, beginning with Ireland and quickly followed by the UK. 

“Irish and UK businesses will now also be able to reward loyal customers and offer attractive offers to prospects.  We are keen to help smaller businesses provide a rewards programme that is highly competitive and encourages customers to become high-frequency shoppers. With Fanfare, our customers have the ability to compete with larger industry players without the high investments costs needed to develop a loyalty programme of this scale.”  Andrew Rush, Head of International Product at Elavon.

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