Source: American Express
American Express (AXP) today announced the launch of its redesigned customer website, americanexpress.com, another step in the company’s ongoing efforts to apply innovative technology that meets the changing needs and expectations of customers.
The new website enhances the Card Member’s digital experience by providing increased financial clarity, simplifying online payments, and providing new account and spending insights.
Inspired by customer feedback, American Express designers and engineers have created a new design that is sleek, simple and smart. The site employs streamlined navigation and contextual search results to make it easier and more intuitive for customers to find what they’re looking for. The new platform offers increased personalization and provides customers greater visibility to important financial details about their accounts.
“We’ve built our brand on service and sustained it by continual innovation,” said Doris Daif, Vice President, Digital Customer Experience, American Express. “This legacy has inspired our approach to enhancing the Card Member experience across all channels, including the web. Partnering directly with our customers, we’re constantly making improvements to the website to address their changing needs using a ‘responsive’ design that delivers a high-quality web experience across all form factors - desktops, laptops, tablets and smartphones.”
New features of the redesign include:
New account and spend insights
Simplified payment experience
Increased financial clarity
Personalized offers and benefits
Responsive design optimized for desktops, laptops and mobile devices
Cleaner, more intuitive look and feel
“As our customers become more digitally connected and savvy, technology continues to serve as the backbone of all of our product and service offerings,” said Nik Sathe, Chief Technology Officer, American Express. “Our website redesign marks another milestone in our company’s digital transformation journey, which includes a number of recent innovations that help our customers connect with American Express and realize the benefits of membership whenever and wherever they wish, using whatever device they prefer.” The company recently announced American Express® Card availability on Apple Pay™, and the capability for eligible U.S. Card Members enrolled in the Membership Rewards® program to redeem points in select McDonald’s restaurants, through the Uber app and in certain New York City taxi cabs.*