PostFinance taps SAS big data tech for multichannel marketing

Source: PostFinance

One of Switzerland's largest banks, PostFinance, is using big data analytics from SAS to engage individually with hundreds of thousands of customers.

With $126.48 billion in total assets and more than half of its 2.9 million customers banking online, the bank modernized its multichannel marketing using SAS® Marketing Automation. Now the bank can improve engagement strategies across all touchpoints instead of being challenged by less direct customer contact from online versus branch visits.

SAS Marketing Automation provides a 360-degree view of all customers, helping PostFinance craft specialized offers, including some 2.7 million cross-selling proposals and 1.6 million customer care recommendations daily. The result is more effective cross-selling and up-selling, more satisfied customers, and reduced marketing costs.

"Our experience with SAS proves to us that there is no alternative to analytical multichannel marketing," said Fabian Kollros, PostFinance Marketing Services Manager. "The benefit to our customers, our employees and business operations is obvious."

"PostFinance is a prime example of the benefits of big data analytics in multichannel marketing," said Patric Märki, PhD, Managing Director of SAS Switzerland. "Continuously analyzing millions of pieces of information on hundreds of thousands of customers for real-time results only works with modern big data technologies. We are very pleased that PostFinance has placed its trust in SAS."

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