MasterCard acquires 5one Marketing consultancy

Source: MasterCard

MasterCard (NYSE: MA) today announced it has acquired 5one Marketing Limited, a global consultancy providing services, analysis and software to help retailers manage and grow their businesses.

The company will be integrated into MasterCard Advisors, the professional services arm of MasterCard that combines analytics and payments expertise to provide issuers and retailers actionable insights and solutions.

“We see 5one as a natural complement to our strong information solutions and consulting foundation,” said Kevin Stanton, president of MasterCard Advisors.  “For several years, we have strengthened our relationships with and support of retailers.  Our combined offering will provide our clients with richer insights on spending trends and help retailers across all sectors grow their businesses.”

ShopperCentre, 5one’s proprietary software, helps optimize insights drawn from their clients’ data.  This solution, combined with trends from MasterCard Advisors’ Information Solutions business, will help deliver retailers a unique set of insights and decision-making resources.

“We look forward to becoming part of the MasterCard family,” said James House, CEO of 5one.  “Both organizations feature a strong commitment to help retailers grow their business and drive bottom-line performance.  This enhanced effort will help expedite that.”

5one is a subsidiary of the LaSer Group and has operations in the United Kingdom, United States and South Africa.

Terms of the agreement were not disclosed.

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