Elavon, a leading global payments provider and wholly owned subsidiary of U.S. Bancorp (USB) announces enhanced products for EMV readiness, security and support for Apple Pay.
“With so many changes converging in the consumer payments space, could there be any more exciting time in our industry?” asks Marianne Johnson, executive vice president of global product and innovation at Elavon. “We’re delighted to be center stage, helping our customers achieve their growth goals while keeping their payments secure in the process. Our investments in mobile and other innovative technologies are now paying off for our customers: when a business is trying to accommodate the consumer who wants to pay with their smart phone, and the next person in line who presents a chip-embedded EMV card, they know they can rely on us to help them make the sale with enhanced security and a great customer experience.”
As businesses across the United States upgrade their payment processes and systems to accept EMV transactions, they’re naturally expecting to maximize any investment in new equipment to the greatest extent possible. “We have chosen to upgrade now to an EMV-enabled terminal,” said Rusty Bittle, owner of Pure Luxe Spa in Knoxville, Tenn. “Knowing that the transactions we process offer enhanced security for our business and our customers is consistent with our mission of keeping our clients feeling relaxed and renewed. At the same time, our new equipment also supports my clients who want to use contactless technologies to pay at the point of sale with products like Apple Pay, and that is a win-win for us.”
Whether EMV readiness or security, Elavon helps businesses tackle several critical payment needs with valuable solutions. This also holds true for Safe-T, Elavon’s security product line. Safe-T allows customers to implement a layered security model, selecting from the right combination of EMV, tokenization, or encryption solutions that fit their particular operating practices. For businesses that rely on an integrated POS system, common in the hospitality industry, for example, Elavon developed Simplify, a security application that isolates and encrypts sensitive cardholder data. This effectively bypasses the POS, minimizing the otherwise extensive certification steps involved with PCI; at the same time, Simplify supports EMV, NFC and Apple Pay.
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