Visa Europe confirms ING Direct (Italy), Landesbank Berlin (Germany) and BW-Bank (Germany) have all now made their first live V.me by Visa transactions (supported by WorldPay as European acquirer) and will join leading banks and financial institutions such as Nationwide (UK), BPCE (France) and ING (Poland) in offering the service. V.me by Visa is gaining momentum across Europe with 48 partners live across the UK, France, Spain and Poland, and 6 partners in Germany, Italy, Norway and Sweden now going into pilot. Further members in all markets continue to work with Visa Europe and will be building the volume of wallet providers and retailers over the course of the next 12 months.

V.me by Visa is a bank-branded digital payment service, allowing banks and financial institutions to put their own name and branding on a service that is powered by Visa. Members live or in pilot with the service today are the UK, France, Spain, Poland, Norway, Sweden, Italy and Germany. Markets planning on making the service available during 2015 include Greece, Czech Republic, Slovakia and Switzerland.

In July, Visa Europe announced a further €200m investment to support the development of European digital payment services. This includes a dedicated retailer adoption programme to increase the 26,000 retailers across Europe who already accept the V.me by Visa service. Today, this number includes merchants such as Currys, PC World and Clarks in the UK, Merlin.pl, and E.Leclerc in Poland, Ticketea and PC Componentes in Spain and as recently announced, PMU, PriceMinister-Rakuten, Rue du Commerce, Showroom Privé, UGC and Leclerc Drive in France

Wendy Martin, Executive Director, V.me by Visa, said: "This is great news for V.me by Visa and demonstrates that there is consumer demand for a Member Branded digital payment service, giving customers the confidence they need when shopping online and on the move