Wallaby and CreditCards.com launch WalletUp mobile app

Through the free app, consumers access a comprehensive set of financial resources including a personalized recommendation on which credit card to use at the point of purchase to maximize their rewards.

"So many consumers' wallets are filled with cards with complex rewards programs, it's difficult to know which card to use to earn the most value for each purchase.  WalletUp makes it simple," said Jody Farmer, Vice President at CreditCards.com.     

In addition to providing real time recommendations on which credit card to use when making a purchase, users can also access credit card comparison tools and CreditCards.com authoritative financial content. WalletUp Mobile also presents users with a clean, intuitive interface that speeds access to CardBase™, Wallaby's industry-leading database of more 2,000 credit card programs.   

Additional features include tools from CreditCards.com to help users understand what card types best fit their needs, such as the "Airline or Low Interest Calculator" and the "Rewards or Low Interest Calculator."

"Developing WalletUp Mobile alongside the team at Wallaby has been a hugely rewarding experience for both teams, and now for our customers," said Farmer. "Our goal of providing consumers with the easiest possible way to maximize their credit card rewards, was the ideal starting point in creating a killer app. By combining the best of the best in financial content, data, algorithms, and interface design we feel we have achieved our mission."    

"Through the launch of WalletUp Mobile, credit card users have never been in a better spot to really make the most of their plastic," said Matthew Goldman, CEO of Wallaby. "CreditCards.com is the ideal partner to offer such a dynamic and useful tool. Matching CreditCards.com content and resources with Wallaby's puts an amazing level of financial capability into the pocket of consumers."