M+ represents the latest technology for accepting card payments by using a mobile phone app paired with a Chip & PIN card reader. In Azerbaijan, there are many businesses who currently only accept cash. Azerbaijani banks will now be able to offer their merchants a low cost means of adopting more efficient and secure electronic payments.

M+ is versatile and highly scalable mPOS solution, meeting the needs of both small merchants with micro-outlets as well as large merchants who may have many thousands of agents on the ground. Acquiring banks have now the opportunity to better serve their merchant clients with a high-end solution to roll out mobile POS and be ahead of the curve to meet current and future payment industry demands.

Merchants can increase sales volumes by tapping into the full power of M+, by providing their clients with an enhanced customer experience and by having tools to reward customer loyalty. M+ also provides an additional high level of safety with advanced authentication technology.

"We are excited to offer mPOS as a new innovative part of our omni-channel payment solutions to enhance the acceptance of card payments from all sales channels - online, mobile and POS. With goSwiff, we are transforming the way payments are made by launching the first mobile payment solution not only in Azerbaijan but in the entire Trans Caucasus region," said Jalal Orujov, Executive Director of MilliKart.

"Our partnership with MilliKart in Azerbaijan demonstrates our deep commitment to the region, and re-enforces goSwiff's vision to deliver cutting edge mCommerce and marketing solutions to financial services stakeholders globally. We see increasing interest in mobile technology for payments and loyalty and are proud to be the first to offer mPOS in Trans Caucasus", says Erik Holst-Roness, Chief Strategy Officer, goSwiff.

"Our offering will benefit the Azerbaijan consumers, merchants and banks to increase the convenience, locations and quantity oftity of card transactions", said Rustam Usmanov, Country Lead & Business Development CIS, goSwiff. By using a smartphone or tablet (iOS& Android), a card reader and M+ application, the merchant can execute card transactions fast and easily. The application is downloadable on iTunes App Store and Google Play. *