Euronext today announces an agreement on its retail investor activities in Amsterdam with online broker DEGIRO in order to improve its communication to this key audience.
DEGIRO, a member of the Euronext cash and derivatives markets, will be the first online broker to distribute a range of Euronext's retail services via its direct channel to its client base, ensuring more efficient and effective communication to the end user.
A large number of retail investors are active on the Euronext Amsterdam markets trading in a wide variety of products. Euronext will continue to create content for this important audience but will market this directly to members, such as DEGIRO, who have the end relationship with the retail investors rather than communicating directly with them. Retail brokers are naturally better positioned to assess product suitability and the level of information required to make an investment decision. Euronext believes this refocus is the most effective method of streamlining communication to end-investors.
"Providing information efficiently to our retail investors is extremely important", said Adam Rose, Head of Financial Derivatives at Euronext. "As an exchange, Euronext always has an inevitable indirect relationship with retail investors. An online- broker like DEGIRO is better equipped to approach the end-investor with relevant content regarding our markets because of its direct client relationships. This partnership will ensure a smoother flow of information and services to retail investors and increase their engagement in our markets and products."
"Facilitating this Euronext service for retail investors fits perfectly in our European expansion strategy", said Gijs Nagel, director of DEGIRO Retail. "As the fastest growing online-broker in Europe, we are well equipped to serve as first point of contact for retail investors. DEGIRO offers investors access to leading exchanges around the world. Because of our broad presence, we can assist clients with questions regarding trading on almost all local and foreign exchanges. There are no exclusive ties to any exchange. DEGIRO adopts a transparent aapproach when selecting a primary exchange. We choose the market where the investor has the highest chance of getting their order executed. For the Netherlands, Belgium, France and Portuguese equities and derivatives this is Euronext."