Wells Fargo text banking services says hola to Spanish-speaking customers

Source: Wells Fargo

Wells Fargo & Company (NYSE:WFC) today announced its text banking service is now available in Spanish, giving Spanish-speaking customers a safe and easy way to manage their personal and small business finances.

"Our convenient text banking service now offers customers the option of performing certain account transactions in Spanish via their mobile phone. Through simple and secure text queries, text banking is the fastest, easiest way for customers to see a snapshot of their accounts," said Brett Pitts, head of product management for Wells Fargo's Digital Channels Group. "We are proud to enable even more customers with access to account information in ways that best meet their changing needs and preferences. Text banking is convenient, and customers say it works well with their busy lifestyles."

According to Pew Research, Hispanic consumers in the U.S. are adopting mobile technology at faster rates than other demographic segments. When the fastest growing demographic in the U.S. is increasingly turning to mobile phones and tablets, it makes sense to be providing digital experiences that are convenient, relevant and meaningful for those consumers.

"We're committed to giving all of our customers a great experience - whether they come into a store, call us on the phone or log in from their phone or computer," said Pitts. "For our Spanish-speaking customers, that may mean conducting some banking in Spanish. We want to provide a great experience however they reach out to us. The launch of Spanish text banking is one more way for us to meet their needs."

How to Enroll in & Use Text Banking

Text banking is a free service from Wells Fargo, but mobile carrier text messaging and web access charges may apply. Customers can activate the service visiting wf.com/text from an internet-enabled mobile phone and provide their mobile phone number. They will quickly receive a "welcome" text message from Wells Fargo with instructions on how to use the service.

Once enrolled, banking is easy by texting 93557 - the short-code that spells "WELLS" on traditional numeric keypads - using some of the following commands:

"SAL TODO" ("get all balances") automatically shows current a shows current available balances in a text message.
"VEN" determines Wells Fargo credit card payment information
"ACC" shows if a check deposited
"CAJ" along with the customer's city and state or ZIP code (e.g. "CAJ 94118" or "CAJ San Diego CA") shares a list of nearby Wells Fargo ATM locations

Customers can text "Commandos" or "CMD" for a complete list of Wells Fargo's text banking commands. After the initial text is sent, the text number 93557 can be saved in a mobile phone address book to help make the process even faster for the customer next time.

Wells Fargo Mobile Text Banking is Safe

The Wells Fargo Mobile Text Banking service is safe. Customer accounts are referred to only by nicknames, therefore account numbers, passwords or other personal information are not needed. Mobile Banking is covered by our Online Security Guarantee. Visit Wells Fargo's Online Security Guarantee to learn more.

Access to account information while "on the go" adds protection for customers when it comes to fraud prevention and detection. Mobile text banking allows customers to review their accounts for unusual activity anytime, and take quick action if necessary.

For more information on how customers can protect themselves, visit the Wells Fargo Fraud Information Center. It reminds customers to never disclose personal information, such as account numbers, passwords, or any combination of sensitive information via text message. Customers should use legitimate sources to verify contact information including:

Type https://www.wellsfargo.com in their web browser and click on the "Contact Us" link.
Call 800-869-3557 for Wells Fargo customer service.
Find official contact information on customers' online or paper bank statements.
Confirm the telephone number by cross-checking it with the phone number on the back of their ATM, debit or credit card.

Comments: (1)

A Finextra member
A Finextra member 18 September, 2014, 13:59Be the first to give this comment the thumbs up 0 likes

Wow. MS DOS for mobile ;-).