Apriva, the leading provider of end-to-end wireless transactions, gateway services, and secure information solutions, today announced expanded features within AprivaPay Plus, its industry-leading mobile point-of-sale (POS) software.
Utilized by three of the nation's top five banks, AprivaPay Plus now delivers highly sophisticated analytics capabilities to brands, enhanced reporting features to merchants via an online web companion portal, iPhone 6/iOS8 compatibility and compliance with Americans with Disabilities Act (ADA) regulations.
According to a recent report by Digi-Capital, mobile commerce will be the dominant business model, with $516 billion in sales driving more than 70 percent of all mobile internet revenue by 2017. As the industry grows, enhanced analytics, functionality, broader language support, and robust reporting for both merchants and brands are becoming more critical.
Brands using AprivaPay Plus as a white-labeled application will now be able to access detailed anonymized analytics on their brand's user base including demographics, geo-location, user engagement statistics, device information and marketing data, allowing them to identify their precise user-base, tailor their application accordingly and drive future business via key performance indicators.
AprivaPay Plus enables merchant services providers and financial institutions to deliver highly secure mobile payment acceptance applications to their customers that adhere to strict federal regulations, providing an added level of security and protection for both merchants and consumers. The application is available to both iOS and Android users and features a flexible design that allows the application to adjust for screen size, fitting seamlessly on the latest available devices.
AprivaPay Plus now inter-connects with a comprehensive web portal that provides merchants with online tools for managing inventory, analyzing their sales and generating reports whether they operate via a single location or have multiple connections to a single account. In addition, AprivaPay Plus is the only mobile POS application that complies with the Americans with Disabilities Act (ADA), allowing both banks and merchants to better serve the needs of customers with physical or visual impairments. People with visual, auditory, cognitive recognition, speech or physical special needs often have difficulty accessing popular applications due to the lack of support for assistive technology. ADA compliance is required for federally accredited institutions to provide Americans with disabilities the ability to navigate and utilize digital products and services deployed in the field. Websites or applications are considered "places that require public accommodation" according to the U.S. Department of Justice, falling under the purview of ADA title III. Organizations that fail to comply with ADA standards are being faced with an increasing amount of costly and time-consuming litigation.
"With mobile POS terminals projected to grow significantly over the next few years, it's more important than ever that we serve the needs of all consumers, and continue to add vital functionality to mobile payment options," said Stacey Finley Tappin, senior vice president for North America sales and marketing communications at Apriva. "AprivaPay Plus 3.0 gives trusted brands the ability to reach larger global audiences through new multilingual interfaces, while the Apriva Merchant Portal gives businesses complete visibility and control in managing their mobile commerce activities. AprivaPay Plus 3.0 is a compelling, reliable and cost-effective option."
AprivaPay Plus is depended on by financial institutions and merchant services providers, including three of the nation's top five banks, transforming iOS and Android smartphones and tablets into mobile POS terminals. The application allows merchants to securely process card-based payments, check transactions, and cash-based sales at any time, from anywhere. With the latest release, AprivaPay Plus v3.0 introduces a number of advanced features that are designed to serve the sophisticated needs of merchants, including:
• Compatibility with iOS 8 and iPhone 6
• Multilingual interfaces for Spanish and French-speaking merchants
• Integration with Apriva Merchant Portal, an intuitive web companion management suite
• Full compliance with Americans with Disabilities Act (ADA) regulations
• Multi-payment support for credit, debit, cash, and check recording
• Enhanced analytics and reporting tools for branded white-label customers
• Push notifications of transaction activity
• Round-the-clock customer support
"Robust reporting and analytics tools, web-based management features, and multilingual capabilities make AprivaPay Plus a no-brainer for providers looking to deliver effective mobile payment acceptance tools for merchants," said Tim Sloane, VP and director of the emerging technologies advisory service at Mercator Advisory Group. "Apriva has already earned a solid reputation for its mPOS solutions, and its latest software version now protects financial institutions from ADA related expenses such as those that have plagued the ATM industry. This forethought reinforces Apriva's commitment to providing the best, most comprehensive and compliant mobile payment solutions."
The market-leading provider of wireless payment gateway services in North America, Apriva offers a broad portfolio of secure mobile commerce solutions. Its proprietary wireless security protocol, AprivaTalk™, is recognized as one of the most robust encryption technologies in the payments industry. In addition, Apriva maintains relationships with more than 35 payment processers in North America, along with all leading wireless carriers, and currently works with more than 1,000 merchant acquirers and Independent Sales Organizations (ISOs) across the United States and Canada.