American State Bank has placed Harland Financial Solutions at the center of its front-to-back customer sales and service enhancement initiatives, by adopting three of Harland's Enterprise Services Platform Solutions and has licensed its popular ENCORE! Platform and Teller software, along with the company's sophisticated loan origination and decisioning system, Decision Pro.
The bank is no stranger to Harland Financial Solutions' technology. It is already using the company's industry-leading Laser Pro compliant loan documentation system and Touche Analyzer marketing customer information file (MCIF) business analytics system. With the licensing of ENCORE! and Decision Pro, the bank will seamlessly connect front-office and back-office sales and service processes through the Enterprise Services Platform architecture.
Harland Financial Solutions is well known as the provider of many of the financial industry's most widely used teller, platform, call-center, CRM, business intelligence, deposit account opening, loan decisioning and loan origination systems. The company's new Enterprise Services Platform harnesses the power of all of its individual solutions, delivering tightly integrated sales and service functionality to the branch and call center staff through a single user interface. Key elements of the Enterprise Services Platform include single points of administrative setup, workflow definition and user login.
Jon Pitzer, assistant vice president, American State Bank, cited three main goals of deploying Harland Financial Solutions' Enterprise Services Platform Solution. "First, we are looking to enhance our branch-based deposit and loan sales activities with in-depth customer analytics fed by our back-office CRM and MCIF tools. Second, we want to streamline our loan processing workflow. We'll be able to automatically pass loan applications taken in the branch to the back office for decisioning and document preparation, with the final compliant documents automatically printing in the branch at the time of closing. Finally, we want to be able to do all of this with a high degree of centralized enterprise level control and reporting."
"We believe that the expansion of our relationship with American State Bank is further validation of our front-to-back, end-to-end integration strategy embodied by our Enterprise Services Platform," said Kris Hanson, vice president of Harland Financial Solutions' Retail Solutions business.