This new MicroPass solution was primarily developed for the US Payment market to foster the success of the payment card migration from magstripe to EMV chip on 2 major factors: cost and interoperability.  

MicroPass has several features:

• An optimized operating system (OS) to fit into the smallest possible silicon area, while delivering the highest security level in the industry
• Three major brands - Discover, Mastercard and VISA - are pre-installed, in order to simplify the card manufacturers and issuers inventory; brands are selected at the pre-personalization or personalization stage of card manufacturing
• Optimized personalization timing (six times faster than the competition) in order to speed-up the personalization equipment yield and decrease cost
• PIN and data sharing in case of multiple applications in the same card, in order to avoid data loading redundancies during personalization, while supporting a user friendly experience to the cardholder (a unique PIN) 

MicroPass also implements the EMV chip personalization CPS standard, which guarantees the compatibility of the product with all Personalization Service Bureaus using this standard. As immediate availability is essential for issuers, INSIDE has fully certified its products and works in advance to integrate the components to deliver the most reputable personalization system from card manufacturers Datacard and NBS.
 
The US EMV compliant MicroPass solution comes with six options. Three are contact only solutions and three are dual interface payment solutions (contact and contactless). The selection reflects how both online and offline transactions require debit, credit and prepaid applications. INSIDE's MicroPass also comes with a Smart Purse application to allow loyalty schemes or wallet use along with payment applications.
 
"MicroPass solution has showno;MicroPaso;MicroPass solution has shown optimal performan performance in the pre-personalization and personalization processes, enhancing the alignment and co-existence of multi-application cards," said Bernard Vian, executive vice president of the Secure Transactions Business Division at INSIDE Secure. "MicroPass combines efficiency and flexibility, to give card issuers one of the best choices for stock management and operations performance. It is highly competitive and delivers a strong and secure performance."
 
The US market is now moving to EMV, which will be fully deployed by 2015, according to American Express, Discover, MasterCard and VISA. The majority of developed countries have already adopted EMV and the Micropass product family has been already selected in the Middle East, Asia and Latin America.
 
INSIDE's award-winning MicroPass intelligent payment platform has sold in excess of 300 million units worldwide.