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Danish payment management company Pensio rebrands as AltaPay

28 April 2014  |  2849 views  |  0 Source: AltaPay

Danish payment management company Pensio is undertaking a major relaunch and rebranding exercise and highlighting the evolution with a move to new offices in Copenhagen.

Founded in 2008, the company has seen continuous growth with its breakthrough payment solutions. The new name of AltaPay is to underline the company's new global ambitions. As CEO and Co-founder Christian Rasmussen explains "'Alta' means 'high or elevated' in Latin. With our overview of the market we are in a unique position to make the payment processing industry as transparent as possible. Payment reconciliation is the key to the next big surge in eCommerce. The relaunch is to reflect our position as a major global facilitator in this the next era of eCommerce services"

Working with a growing range of global and local payment providers and institutions, AltaPay is looking to simplify payment processing and remove one of the last great hurdles to global eCommerce. To create what Rasmussen calls "A 'level paying field' for ecommerce businesses large and small".

Chief Technology Officer Emanuel Greisen knows all about the complexity of the payment industry. He built the AltaPay platform from scratch. An extreme but necessary move to offer genuine flexibility "Every single transaction can involve up to seven different parties - each with their own commission rates and fees. That's before you start to account for currency exchange rates, order tracking, fraud management, etc. You have to deconstruct the whole process to make payments less complicated"

The experience of analyzing payment processes and rebuilding a platform to reinvent the whole system puts AltaPay in a unique position. Their expertise perhaps qualifies them as the ultimate consultants and partners in payment processing. The flexible platform they have developed means AltaPay is able to develop solutions that are tailored to specific industries and sectors, and implement payment solutions that best meet clients' individual needs - from banks, credit cards and fraud solutions, to eCommerce providers and financial software. AltaPay services also include the regular negotiations with partners on fees and commissions so clients know all their prospective costs upfront. "It means our clients can get on with building their business." Says Christian Rasmussen.

As well as cutting operational costs and making life easier for eCommerce providers, AltaPay claims its services can benefit the growth of eCommerce in general. "Simplifying and making payment more secure leads to higher conversion rates for websites. It also facilitates international expansion for merchants - by making it easier for any eCommerce business to accept a range of different currencies." 

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