16 August 2017
visit www.avoka.com

Poland's Bank Zachodni WBK embeds m-commerce marketplace into banking app

14 April 2014  |  3109 views  |  0 Source: Santander

The new BZWBK24 mobile banking app enables its users in Poland to shop at a variety of merchants embedded in the application.

Users can make daily shopping with home delivery, send flowers or buy bus tickets in nearly 30 major cities.  Soon to be released: booking flights, hotels, tickets to cinemas, ordering taxis and takeaway food from 1 500+ restaurants.

Naturally, the application possesses all the mobile banking functionalities as well, including checking bank account balance or transferring money.

Superwallet, together with ecosystem of integrated merchants, was developed by mobile technology company eLeader, and is offered as a white label solution for banks in PaaS model.

- Our aim is to transform mobile banking into the first choice financial app for smartphone users by helping them in getting daily routines done - says Tomasz Krajewski, Head of M-commerce at eLeader - The newest studies* point out that, above all, users perceive mobile wallets as a way to: buy goods online, pay bills, check bank accounts. All of these and much more can be achieved by one superwallet app.

By intermediating in sales process on the m-commerce platform and creating new sales channels, a bank participates in merchant's revenues. In the future, the bank's customers will also be able to take a loan through the app in order to cover their purchases.

For customers superwallet is the fastest and the safest way to buy and pay. The purchase is made with one click only and all user's financial data is protected by the bank. Customer does not have to trouble with attaching multiple credit cards, remembering shops' logins or learning their functionalities (all shops and financial services share one unified UI); a delivery address is already stored.

- Banks have a big advantage over other mobile wallet providers, because in the most cases their app is already installed on a client's phone. Therefore a bank can profit from m‑­commerce and m‑payments market without having to compete with non-banks' wallets - says Tomasz Krajewski.

*SAP - The Mobile Consumer Insights on Global Trends Impacting Mobile Momentum and Customer Engagement, 2013.

Comments: (0)

Comment on this story (membership required)

Related company news

 

Related blogs

Create a blog about this story (membership required)
download the paper nowvisit www.dorsum.euvisit www.abe-eba.eu

Top topics

Most viewed Most shared
hands typing furiouslyBI and Analytics - A New Perspective
10952 views 0 | 2 tweets | 12 linkedin
Coinbase raises $100mCoinbase raises $100m
10079 views comments | 14 tweets | 14 linkedin
DBS Bank launches online car selling marketplaceDBS Bank launches online car selling marke...
9423 views comments | 13 tweets | 11 linkedin
China preps central clearing house for mobile payments providersChina preps central clearing house for mob...
9182 views comments | 8 tweets | 15 linkedin
HSBC automates documentary trade processing with IBMHSBC automates documentary trade processin...
8288 views comments | 6 tweets | 21 linkedin