Their platform, Eagle Eye AIR, allows merchants to easily connect with potential and existing customers to deliver relevant offers, rewards and services that can be redeemed securely through any point of sale.

Following a successful engagement supporting the Tesco Clubcard Boost programme with high street brands such as Zizzi, Prezzo and Ask, the EPOS provider expanded the Eagle Eye AIR platform into all existing points of sale. Based on the results of current merchants using this programme, switching from paper to digital vouchers will see a quick ROI including a reduction in operational costs, the elimination of fraud and an improved customer experience.

As well as digital coupons and eGift vouchers, the platform also enables incentive schemes such as mobile loyalty rewards, prepaid accounts, customer care vouchers, social gifting, staff rewards, PayPal in-store and much more.

Steve Rothwell, Founder, Eagle Eye commented: "In a competitive connected world, the fight is fiercer than ever to attract and retain customers. We're delighted to have partnered with Comtrex to provide merchants with the tools to innovate and deliver new, more effective ways to understand and engage their customers.

"Steven Roberts, MD, Comtrex Systems said: "Partnering with Eagle Eye allows us to provide merchants with a complete digital service that increases customer acquisition, retention and revenue. Driving customer engagement with relevant reward and loyalty programmes is key to enhancing the customer experience and boosting footfall."

Merchants are able to easily set up the campaign criteria such as offer period, redemption levels, location or region and can track and adapt via the campaign reporting capability that Eagle Eye AIR provides. The platform enables real time validation providing merchants with improved insights into consumer activity which can be used in future digital marketing campaigns to personalise offers.