PaymentOne Corporation today announced a significant expansion of its Digital Payment Platform with the availability of the PaymentOne Broadband Content Network (BCN) and Co-Marketing Platform (CMP).
Together, the new Broadband Content Network and Co-Marketing Platform enable digital merchants and broadband operators to rapidly market, bundle, distribute and bill content and premium services through the broadband operator's channel.
Operators and Content Providers Must Collaborate To Capture $15 Billion Market
With the market of over 30 million current broadband consumers projected to more than double, the aggregate market for digital content and services will surpass $15 billion by 2008. Broadband users are twice as likely as dial-up users to purchase online content in multiple categories including digital music, audio, video, photos, electronic information, education and games.
According to Yankee Group: "To truly differentiate, operators will look to content, applications and other digital media that will enable operators to sell incremental new services through existing data pipes. Those operators that master this new service paradigm will financially outperform their peers..."
Unique "One to Many" Solution Removes Consumer Purchase Hurdles
As the first "one-to-many" integrated co-billing and co-marketing platform in the market, PaymentOne's expanded services significantly reduce the infrastructure investment required and time to market for both operators and content providers. The new services also remove a major consumer purchase hurdle by not requiring consumers to re-register and repetitively disclose their financial details for each content partner purchase.
Broadband Content Network Extends Digital Distribution to Millions of Consumers
For digital content and premium service providers, the BCN delivers all the elements required to successfully establish a new distribution and marketing channel with network operators. Broadband Content Network features and capabilities include:
Single Access Point to Multiple Broadband Operators: BCN manages business relationships, marketing terms and co-billing agreements across 1000 network operators that reach 150 million consumers and 92% of US households.
Preferred Marketing Distribution and Custom Templates: Wide range of placement and operator-led marketing programs include newsletters, web sites, retail kiosks, bill inserts, major media advertising and call centers. XML-based marketing templates manage custom presentment of offers and promotions.
Performance Tracking and Reporting: Detailed reporting of promotions, marketing offers, user behavior, click through, paid conversions and all related royalty and revenue shares.
Integrated Co-Billing: Consumer can add subscription and/or download charges to operator bills. Outsourced management for all related fraud, validation, authentication, payment processing, financial settlement and reporting.
PaymentOne Co-Marketing Platform Rapidly Expands Operator Content Offerings
For Network Operators, the PaymentOne Co-Marketing Platform delivers a turnkey content co-marketing capability to promote and bill for content and premium service partners. The new Co-Marketing Platform can be deployed in less than 30 days and includes:
Network of Digital Providers: Single point of access to multiple digital providers that have an affinity with broadband and/or mobile services. Recruiting and contracting with multiple merchants includes setup configuration, technical support, billing inquiry and related compliance monitoring.
Hosted Co-Marketing Infrastructure and Storefront: Turnkey solution for partner co-marketing, offer management, registration, validation, discounts, micro payment and billing across multiple partners. XML templates manage operator-branded storefront and/or integration with existing web sites to present content offers and co-branded promotions.
Performance Tracking and Settlement: Tracking of all promotions, bundles, paid conversions. Disbursement and settlement of related bounty/revenue shares due to network participants.
Partner Co-Billing: Manage, route and present 3rd party partner charges on operator bills. Includes validation, authentication, processing, settlement, consumer inquiry and reporting.
"As network operators transform themselves into major providers of value- added and content services, consumers are demanding even more choice and convenience in their digital lives," said Joe Lynam, President and CEO, PaymentOne Corporation. "The BCN and CMP provide new breakthrough ability for all parties to better serve consumers, and scale rapidly without major investment. We are excited to extend our well established relationships and track record of driving new revenue so our operators and digital providers can capture a share of the rapidly expanding $15 billion content market."
The new PaymentOne Broadband Content Network and Co-Marketing Platform are built on and significantly expand the company's well established Carrier Network, which manages relationships with over 1000 network operators, provides access to 155 million active consumers and a supports a full range of payment options.