Think Finance's UK consumer lending product, Sunny, is a loan product introduced in August 2013 that bridges the gap between payday and mainstream financing for non-traditional borrowers. Sunny offers customers a new way to borrow up to £1000 with flexible payment schedules, a no fee guarantee and rates that drop over time with good payment history. As part of a multi-bureau strategy for this launch, Equifax is providing predictive credit characteristics which are crucial in assessing an individual's credit-worthiness and ability to afford the loan.

Think Finance has developed an innovative approach to the assessment of on-line credit applications driven by the most powerful combination of bureaux data sources available. Following extensive analysis, Think Finance identified that Equifax data delivered significant performance enhancements in the assessment of an individual's capacity to afford and manage additional short term credit. As such, the insights Equifax provides are integral to the company's best practice approach to responsible lending.

"Equifax took the time to fully understand our business and the unique nature of the Sunny Loans product" explains Jason Bumgarner of Think Finance. "Their knowledge of the short term lending sector combined with the power of Equifax data delivers real value to Think Finance."

Craig Tebbutt, Head of Alternative Lending at Equifax added; "This new three year agreement with Think Finance reflects Equifax's continued commitment to the short term lending sector. We are excited to work with Think Finance which continues to demonstrate real innovation in the marketplace."