Forex.com, the retail trading brand of Gain Capital Holdings (NYSE:GCAP) is today launching a new consumer marketing campaign developed in support of Gain Capital's multi-year partnership with football powerhouse Manchester City and Club captain, Vincent Kompany.
The online campaign, Where Football Meets Trading, is now available at mcfc.forex.com and will run through 11 May 2014. The campaign aims to attract football fans across the globe, engaging viewers with exclusive MCFC video interviews, interactive web content and weekly competitions.
Visitors to MCFC.FOREX.COM can:
• Help Manchester City Captain Vincent Kompany raise $50k for his favorite charities, as he learns to trade forex with FOREX.com's Kathleen Brooks
• Get exclusive insights from Manchester City players, management and staff with "Inside MCFC" video interviews, including CEO Ferran Soriano, Manager Manuel Pellegrini and EDS Manager Patrick Vieira
• Compete for prizes in a weekly competition by accurately predicting MCFC team performance
• Discover their own "Trader Personality" via a short interactive quiz and watch a series of videos that explain how to get started trading.
As part of the campaign, visitors will be able to follow Vincent's charity trading account, starting with a $25,000 balance donated by FOREX.com. The proceeds will be split between two charities supported by Vincent: SOS Children's Villages and BX Brussels, with FOREX.com committing a minimum guaranteed contribution of $50,000
Commenting on the Partnership, Vincent Kompany, said: "I'm delighted to work with FOREX in order to raise money for the SOS Children's Villages, which is a charity close to my own heart. As an SOS Ambassador, I'm deeply proud to support the charity and the invaluable work they do internationally, that has a lasting impact of the lives of some of the world's most vulnerable children.
"I've always had a keen interest in what makes the economy tick, so to be able to learn from the experts and help a great cause at the same time is a fantastic opportunity. Like football, trading shares some of the same basic principles like preparation, analysis and execution, so the project should be a lot of fun."
GAIN Capital's Chief Marketing Officer, Samantha Roady said: "Our ambition with this campaign is to build awareness of the FOREX.com brand among football fans across the globe by providing a unique, behind the scenes look into Manchester City and demonstrating the strong connection between the elements of success in both football and trading. The MCFC content will appeal to any football fan who's interested in learning what goes into building a winning football club, and the trading elements of the campaign are easy to follow, even for novice traders."
With top-flight English football boosting a cumulative in-home global TV audience of 3.9bn, FOREX.com looks forward to engaging with this huge fanbase across the world through this exciting new campaign.