Xoom expands money transfer service into Vietnam

Source: Xoom Corporation

Xoom Corporation (NASDAQ: XOOM), a leading digital money transfer provider, today announced the launch of its money transfer service to Vietnam. This bank deposit service allows Vietnamese Americans to conveniently send money online to any Vietnamese Dong checking account in Vietnam. With the addition of Vietnam, Xoom's money transfer services now reach 31 countries worldwide.

"We are thrilled to announce that Xoom is now offering Vietnamese immigrants a very convenient option for sending money to their loved ones in Vietnam," said John Kunze, President and CEO for Xoom. "The Vietnamese market is relatively underserved in terms of online money transfer service, while many Vietnamese Americans are online and using mobile. With Xoom, Vietnamese Americans can experience safe, convenient and cost-effective digital money transfers, with 24/7 customer service. No waiting in lines or filling out forms."

Xoom makes it secure and convenient for Vietnamese immigrants to send money from their computer, tablet or mobile phone directly to any checking account in Vietnam. When paying with a bank account, customers can send up to $2,999 for just $2.99. Recipients can access their Vietnamese Dong from their bank accounts without risk of keeping money at home or carrying it in the street.

Television Advertising

Xoom has introduced advertising support for the Vietnam launch with a 30-second television spot entitled "Send Money to Vietnam—Better Way." The commercial is running on major Vietnamese-language television stations through March 23, 2014, and can be viewed here: https://www.youtube.com/watch?v=KSIOytnWUR0. The commercial is part of Xoom's award-winning "Better Way" campaign, launched in 2011. 

Comments: (0)