Yorkshire and Clydesdale Banks mobile service proves a hit

Source: Monitise

Monitise plc (LSE: MONI.L) today announced that the mobile services it has developed and deployed for Clydesdale Bank and Yorkshire Bank have experienced significant and rapid user adoption since their launch in August. The capabilities were built as part of a three-year partnership between Monitise and the banking group.

Since launching mobile banking services, Clydesdale Bank and Yorkshire Bank are already seeing customers interact with their app two or more times a day. The banks have taken the innovative approach of enabling any customer with a current account to be able to register, they do not necessarily need to be registered for internet banking, so the banks are seeing quick take up across all sectors of their customer base.

Clydesdale Bank and Yorkshire Bank launched their mobile services with Monitise to enable their customers to manage their money when and where it suits them. They were developed with a specific focus on building an intuitive user experience for consumers. The apps are available across iPhone, Android and BlackBerry handsets and, for customers without smartphones, a series of text-based offerings including scheduled and on-demand balance alerts and mini statements are available.

Clydesdale Bank and Yorkshire Bank's Operations & IT Director, Debbie Crosbie, said: "The adoption levels of our mobile capabilities show that they are already providing an invaluable service for our customers, enabling them to manage their finances more easily at a time and place that suits them. We're delighted with the results we are seeing after just three months. Over the next year, we are looking to build on this success by making mobile a central part of our customer service strategy across the UK to give consumers more ways to manage their money around the clock."

Monitise President, EMEA, Will Jones added: "Clydesdale and Yorkshire Banks are already seeing strong take up of their mobile services and some of the fastest adoption rates across the industry, on a global scale. People now choose or switch their bank account based on the quality of a mobile offering, therefore we are delighted with the success of Clydesdale and Yorkshire Banks' mobile apps and the seamless experience they provide. Mobile has become the main way that many consumers interact with their finances, so it has become an integral part of financial institutions' technology and customer contact strategies." 

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