Virtual Piggy rebrands as Oink
05 December 2013 | 1003 views | 0
Source: Virtual Piggy
Virtual Piggy, Inc. (OTCQB:VPIG), today announced the company has changed the
name of their youth payments service to "Oink".
Oink is an award-winning technology that enables teens to manage - with
parental supervision - their allowances online, shop safely, and track
budgets, thereby providing a "real world" experience to enhance their
financial management skills. Oink is available online or via mobile, and is
100% free to use. Oink will continue to employ Virtual Piggy's award-winning
privacy protection protocols, compliant with the Children's Online Privacy
Protection Act ("COPPA").
Virtual Piggy acquired the domain name oink.com from successful entrepreneur
and founder of DIGG Kevin Rose, who had previously used the name as an app for
"Oink is a more appealing brand for teens, and a logical extension of the
Virtual Piggy concept while retaining the brand heritage of the Piggy," said
Dr. Jo Webber, CEO and Founder of Oink and Virtual Piggy. "Our Oink rebrand
signals our teen focus on their mobile lifestyle with in-store payment options
coming in 2014. Moreover, it's critical to reach teenagers when you're trying
to impact financial literacy."
"I'm very proud to be part of a company that has created an innovative
solution to address the significant national problem of financial literacy for
youth," said John Paul DeJoria of John Paul Mitchell Systems. "Oink gives
teens greater ownership and control of their finances and guides online
shopping, making sure that they can only make age-appropriate purchases. We
are proud to be one of the first companies in this space of youth financial
management. This will change how parents teach their children financial
management. All families need this and it's free to use."
The publicly-listed company name, Virtual Piggy, Inc., will continue and the
service will be known to consumers by the new brand name, "Oink." In addition
to its Board of Directors, Virtual Piggy has a Board of Advisors that includes
Mr. DeJoria, as well as Emmy-winning actress Sela Ward, and entrepreneur