ETRE Financial selects SunGard tech for real-estate platform

Source: ETRE Financial

ETRE Financial, LLC, a real estate financial services and technology company, is using SunGard's MarketMap daily equity market data feed, the SunGard Global Network (SGN) FIX trading network connectivity, and SunGard's cloud hosting services as key components of ETRE's recently launched real-time, exchange-traded real estate platform.

SunGard's solutions and services are providing ETRE with the innovative tools needed to launch and grow its end-to-end platform while achieving smarter operations.

"We chose SunGard because its offerings were the right fit for our platform, with a proven infrastructure to connect with hedge funds, family offices and large investors in the U.S. and abroad, as well as the daily feeds we require to perform an entire real estate equity conversion for portfolio and single asset REITs. In addition, SunGard's cloud-based environment helped us fast-track our launch and control total cost of ownership." - Paul Frischer, chief executive officer, ETRE Financial, LLC

"As a key technology and service provider for ETRE's advanced platform, SunGard demonstrates its innovation and leadership in the industry as we help firms operate smarter and achieve greater transparency in trading real estate assets." - Bob Santella, president, SunGard's brokerage business

SunGard's MarketMap supplies the entire ETRE platform with daily equity pricing feeds, which are converted to price per square foot, capitalization rate, enterprise value and other real estate specific metrics. SGN provides connectivity to more than 2,000 asset managers and brokers throughout the financial services value chain. ETRE also utilized SunGard Consulting Services to develop a specialized database to capture and store ETRE's proprietary real estate metrics.

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