Zafin, the leader in Product and Pricing Lifecycle Management (PPLM) solutions for the financial services industry, is pleased to announce that Bank of the West, has officially launched Zafin's miRevenue software suite to enable relationship pricing and product bundling for its SME checking product line.
To increase customer centricity while improving flexibility and control for product managers, the San Francisco-based subsidiary of BNP Paribas implemented the first phase of miRevenue as a middleware solution to integrate multiple platforms and business units across their retail banking division.
"Client relationships are our foundation and key differentiator, and in an increasingly competitive retail banking landscape, we know that relationship pricing and billing represents a strategic advantage," said Alexandra Roddy, Senior Vice President, Strategy and Delivery for Bank of the West.
"With miRevenue's middleware solution, we are operating at a whole new level," noted Roddy. "More than ever before, we can look at products and pricing based upon a total customer view and respond to the value that our customers bring to the bank across the spectrum of rates, fees, features and services."
"We are thrilled that Bank of the West is using miRevenue to implement their customer-centric strategy," said Al Karim Somji CEO of Zafin. "miRevenue will give Bank of the West Product and Relationship Managers the ability to deliver the right products, to the right clients, at the right price, resulting in a significant competitive advantage."
Moving forward, Bank of the West plans to evaluate the opportunity to extend its relationship pricing and product bundling capabilities across the organization.