This will enable merchants to easily build a “best customers” recognition program and define loyalty campaign parameters through an interface that will be applied at the point of sale.

The pilot is currently launched in Alsace. Crédit Mutuel–CIC Group, among the world’s biggest organizations specialized in the payment acquisition domain, proves its leadership in the French market by offering a simple integrated solution. This program will enable merchants to identify and reward their most valued customers in France through innovative payment means. Crédit Mutuel-CIC Group states, “The Welcome Real-time solution is very innovative while remaining easy for the merchant to manage with quick implementation.

Moreover, it is integrated into the payment process which makes the experience intuitive and creates a point of interaction. Merchants will be able to efficiently reinforce customer loyalty naturally. The group has always managed to be innovative and bring value-added services to customers and merchants. This is another step forward to satisfy them.” Philippe David, Welcome Real-time CEO, says, “Being chosen by Crédit Mutuel-CIC group (awarded best French Bank in 2012 by Global Finance Magazine) brings real pride to our company and its employees. This proves that loyalty programs are more and more important to French banks and merchants.

Welcome Real-time, an expert in loyalty, managed to prove that its solutions respond to a changing market: new customer behaviors and new legislations on the banking market. With more than 20 references all over the world, and more than 15 years of existence, we are now very happy to work with Crédit Mutuel-CIC Group, our first French client, and delighted to begin a close collaboration over the next few years.”