Affinion extends MasterCard partnership

Source: Affinion International

Affinion International, the leading global provider of customer loyalty and engagement products, today announced the extension of its partnership with MasterCard to offer MasterCard card issuers bespoke promotions.

Affinion has partnered with MasterCard since 2012. Through the partnership MasterCard and Maestro Card, card issuers will offer their customers unique, personalised 'money can't buy' experiences, provided by Affinion International, rewarding cardholders for their spend and loyalty.

The extension of the partnership builds on the success of Affinion's previous work with MasterCard, including Priceless Paris, an award-winning programme designed to provide customers with targeted offers across six different areas including: travel and hotels, theatre and music, gastronomy, sport and wellbeing, shopping and museums and nightlife. The campaign was recently awarded the prestigious Global Strategies Award by Strategies.FR, part of the global Strategies Group.

Commenting on the partnership extension, Affinion International's Senior Vice President Northern Europe, Giles Desforges said: "The need for the biggest brands to build strong and loyal relationships with their customers is greater than ever. Affinion International is thrilled to be able to build on the success of past initiatives like the Priceless Paris campaign and we look forward to continuing our partnership with MasterCard." 

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