WorldPay Zinc is set to benefit the Federation's c. 200,000 members, providing the opportunity of increased sales, better financial management and improved customer service.

WorldPay Zinc will provide members of the Federation Of Small Businesses a secure and fully industry compliant, and cost-effective way to take credit and debit card payments, backed-up by first rate, 24/7 UK-based customer support. The new service is quick and easy to set-up with no minimum commitment or long-term contracts. Businesses and sole traders can simply apply online or download the WorldPay Zinc app on their smartphone or tablet and apply for a new WorldPay account in five minutes. All they need then is the sleek black Chip & PIN keypad which is available to buy for £59.99 from www.worldpayzinc.com. The keypad automatically syncs using Bluetooth with smartphones and tablets*, meaning that the user is ready to go. Users can be up and running, receiving payments and reviewing full transaction details on the move usually the next business day.

Geraldine Wilson, Managing Director, WorldPay Zinc, commented: "We are really excited to launch this excellent new service which will improve the lives of the UK's small businesses and their customers. We have chosen to partner with the Federation of Small Businesses because we believe that its members can reap huge benefits from WorldPay Zinc, helping them to increase sales, improve cash flow and in offering a more professional service to customers. We have been testing out the service with over 3,000 small businesses, including many of the Federation's members, and the feedback has been very positive. These businesses are seeing increased sales as consumers tend to spend more when paying by card, backed up by the research that found 89% of people would spend more when offered the option of card payment. They are also saving time going to the bank to pay in cash every few days, chasing late payments and they have more sre satisfied customers."
Colin Willman, Chairman of Member Services, Federation of Small Businesses, commented:

"We are delighted to be partnering with WorldPay Zinc and to promote a new tool which will boost the service, brand and ultimately performance of our members' businesses. It is vitally important for small business owners to offer their customers a quick and secure payment method, and we are excited to see how this new service can help boost the business of our members."

Wilson continued: "Our aim is to be the UK mobile worker's payment partner of choice, supporting the growth of this vital part of the UK economy that employs 4 million people and their families, and we look forward to working with our new partner to achieve our shared vision of promoting the growth of UK small businesses."

Small business owners can now access a fast, secure and easy to use mobile service to take card payments, utilising the same robust, high-quality service that WorldPay, the UK's number one payment processor**, uses to handle transactions for the UK's businesses both large and small. Small businesses can reap the benefits of additional features such as refunds, payment over the phone, print or email receipts and real-time access to full transaction history (by day, week, month) at the tap of a button on their smartphone, wherever they are in the UK.***

Small businesses should take note of some interesting findings from independent research supporting this launch, which showed that one in five (20%) UK consumers has had to abandon a purchase due to a small business or sole trader not accepting card payments or because they were not carrying enough cash to make a payment. Furthermore over half of consumers (54%) find it inconvenient when small businesses don't accept card payment and 72% left with a negative impression.