Standard Chartered launches Breeze mobile app in Ghana

Source: Standard Chartered

Standard Chartered has announced the introduction of the "Breeze" mobile application ("app") which delivers an exciting dimension of digitisation to its customers.

The revolutionary move by the Bank will transform the digital space in the country's financial services industry.

Currently the sophistication and increased expectation of the average Ghanaian banking customer has influenced banks to adopt a new way of thinking; a thinking that is defined by how to drive a cohesive relationship with the customer.

Standard Chartered's internal research has revealed that customers now wish for simpler and faster banking; be it at the branch, on phones or via mobile networks. The Breeze Mobile Banking app was borne out of a desire to make banking simpler by creating an intuitive, plain-speaking smartphone interface.

Breeze will allow customers, among other functions, quick and easy access to their accounts, the ability to transfer funds, pay bills and top up of mobile phone credits. Speaking during the launch, Andrew Okai, Executive Director, Consumer Banking, Standard Chartered Bank said:

"The launch of Breeze is part of our bank's global focus on digitization. With Smartphone penetration at 18% in Ghana and currently set to double within the next three years or less, we, at Standard Chartered, have taken the lead; in line with our Brand promise of Here for good, to extend our customers digital lifestyle into banking. Digitisation in the banking sector will not only transform banking services but the Ghanaian economy as a whole through the opening of job opportunities in related sectors including the telecommunication, payment services and electronic manufacturing".

Breeze is available on Blackberry, Android and IOS. Customers need to go their appstore and download the free app. 

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