Primax, a premier provider of credit and debit card issuing and merchant acquiring programs, products and services, today announced it has joined Smart Card Alliance in order to promote the common goals of understanding, adoption, use and widespread application of smart card technology in the U.S. Smart (EMV Chip) card technology enables Primax bank and credit union clients to issue credit cards with enhanced data security and integrity, and that are more broadly accepted worldwide.
Stated Ted Keith, President and CEO of Primax, "As one of the first companies in the U.S. to implement an EMV Chip card program for a U.S. financial institution, Primax is committed to its leading position in U.S. EMV smart card usage and to helping our bank and credit union clients employ this critical technology to stay competitive in the payment cards arena." Added Ted, "We continue to strongly promote EMV Chip advancements in the U.S. and to utilize our extensive expertise and experience in this area to make this important advancement available to our clients."
Primax provides a comprehensive roadmap to smart card issuance for financial institutions. From program build to testing, implementation services, card design, marketing, authorization management and fraud prevention, Primax offers the all-inclusive assistance necessary for successful smart card program deployment.