Cardlytics secures patent for card-linked marketing

Source: Cardlytics

Cardlytics, the leader in Card-Linked Marketing, today announced that the United States Patent and Trademark Office has issued a patent for Cardlytics' unique technology, covering their core systems - the Cardlytics Offer Placement System (OPS) and Offer Management System (OMS).

U.S. Patent # 8,515,810 enables Cardlytics to create targeted marketing based on consumer purchase behavior, and place advertising through online banking portals. This is Cardlytics' second patent; the first was granted in May.

"Our Offer Management System (OMS) and Offer Placement System (OPS) represent the backbone of our Card-Linked Marketing technology."

"This invention is the core of our unique, distributed systems architecture," said Scott Grimes. "Our Offer Management System (OMS) and Offer Placement System (OPS) represent the backbone of our Card-Linked Marketing technology."

Cardlytics developed its distributed architecture in order to create purchase-targeted marketing campaigns, while protecting consumer privacy.

"Many banks are interested in helping bring card-linked offers to their cardholders," said Zilvinas Bareisis, Senior Analyst with Celent. "However, they also feel responsible for the security and privacy of their customers' data and are not prepared to compromise on that."

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