eToro, the world's largest social investment network, has announced today the launch of a brand new way for Apple users to experience social trading on the go using eToro's OpenBook.
This app, available here to iPhoners, enables users and investors to engage with one another anytime, anywhere and with the fine touch of the iPhone look and feel. Through the new app users will be able to register and sign in via Facebook Connect, view the different user rankings, see, follow and copy other traders, and discuss market trends.
"We realized that this was an opportunity for us to rethink how the app could work - from an iPhone point of view. We tailored the design, user experience, and underlying code from the ground up. We wanted the app user experience to be as seamless and fun as it is using our website," said Shimon Koifman, eToro's Product Manager for Mobile.