Afex, one of the world's largest non-bank providers of global payment and risk management solutions, with international presence and expertise, today announced the opening of an office in Israel.
Strategically located in the sophisticated, commercial hub of Tel Aviv, the office will allow penetration into an important underserved market.
"The city is a vibrant, growing hub of commerce, and we're eager to provide its many businesses with tailored payment and treasury management solutions, including risk-management consultation and competitive, on-demand pricing."
Tel Aviv is a flourishing economic hub and is considered Israel's financial capital, home to the Tel Aviv Stock Exchange and many scientific research and technology companies. The city's economy is the second largest in the Middle East after Dubai, thus proving attractive to AFEX as a provider of global payment solutions.
"We're excited to announce the opening of an office in Tel Aviv," said AFEX CEO Jan Vlietstra. "The city is a vibrant, growing hub of commerce, and we're eager to provide its many businesses with tailored payment and treasury management solutions, including risk-management consultation and competitive, on-demand pricing."
The office is set to open August 18, 2013, with Ariel Wolfe, Israel Country Manager for AFEX, overseeing a team of three to five employees in the first year of operation. Wolfe will draw upon his experience in foreign exchange and global payments, having previously worked for GKFX Financial Services as their EMEA Sales and Marketing manager and for FXCM Israel as Director of FX Sales.
"AFEX's goal is to always provide customizable global payment, treasury management and foreign exchange solutions that are unmatched in the international payment industry," said Wolfe. "We're eager to utilize our expertise and high-touch service to assist clients in the Middle East."