Turkey's Yapi Kredi bank selects Earnix platform

Source: Earnix

Earnix, a leading provider of integrated customer analytics solutions for banking and insurance, announced today that Yapi Kredi, a subsidiary of Unicredit and one of the largest banks in Turkey with over 930 branches, has selected and successfully implemented the Earnix Banking solution to enable enhanced pricing and customer analytics capabilities.

Yapi Kredi has been leveraging Earnix's platform to better understand its customers and market dynamics in order to deliver pricing and services to best meet customer demand.

Since implementing Earnix Banking in March 2012, Yapi Kredi has already experienced significant benefits including:

  • Improved insight into customer behavior and preferences;
  • Enhanced data collection and use, driving more informed business decisions relative to both pricing and services; and,
  • Refined pricing to best address differing customer needs and segments.

Through the use of advanced methods and technologies, such as Earnix Banking, Yapi Kredi is looking to achieve its vision of becoming the leader of the finance sector in Turkey through sustainable growth and value creation, and to be the first choice of customers and potential employees. According to Mr. Mehmet Cemalcilar, Retail Marketing, Executive Vice President, Retail Banking with Yapi Kredi, "With the Earnix solution we have already seen a significant and measurable uplift in the area of Deposits."

David Shapiro, Earnix CEO, added, "We are pleased that Yapi Kredi, a market leader in Turkey, has already seen substantial value derived from advancing its customer analytics and pricing through the Earnix Banking solution. The Turkish market is highly competitive and, unlike a number of other regions, banks there are exploring new technologies that will help them to engage customers more effectively than their competitors. We look forward to seeing how other banks like Yapi Kredi make a practice of integrating sophisticated customer analytics into their pricing processes." 

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