Virtual Piggy, Inc. (VPIG), an innovator in safe youth payments, today announced that it will provide its youth-friendly payment system to FlipGive, a digital give-marketing platform for brands looking to win hearts and drive sales.
The FlipGive platform connects brands to the $200+ billion fundraising market, converting customers into a sales force to raise money. Their give-marketing programs help brands drive sales and create positive social impact in their communities. Current partners included Johnson & Johnson, Lowes, Schwan's, Aldo and Indigo.
Virtual Piggy promotes financial management while empowering youth under 18 to make purchasing, saving and other money management decisions for themselves, within the boundaries setup by parents. The technology serves as a family wallet that is available online or via mobile, and is 100% free to use.
"Virtual Piggy's technology makes it much easier for kids and teens to directly support the fundraising efforts of their friends and people in their communities," said Mark Marovich, Brand Director at FlipGive.
"Community giving is a key value for Virtual Piggy's consumers, and FlipGive provides our user base with an excellent fundraising option that we're really excited about," said Dr. Jo Webber, CEO and Founder of Virtual Piggy. "It's important for all ages to be able to support causes they care about on a local, regional and global level."