Open GI unveils 'add-on marketplace' for brokers

Source: Open GI

Brokers who are looking for new sources of business now have an advantage with the help of Open GI's latest distribution technology innovation - the Add-on Marketplace.

This new solution allows brokers to quickly and easily quote a range of Add-on products at the point of sale whilst earning extra commission. The platform, which is being made available to Open GI brokers free of charge, launches with products available from a number of leading brands including AXA; BD ELITE; Insure4Excess; QDos and Towergate with products from DAS; First Recovery; Keylocator and Nice1 to follow.

Add-on Marketplace caters for both personal and commercial business and allows the broker to easily sell the additional policies at the touch of a button. This is the only fully integrated, comparative platform available for brokers specifically designed for the sale of Add-on products.

Open GI's Distribution Director, David Kelly explained: "In many cases brokers are still feeling the effects of a competitive environment made more challenging with the introduction of external factors like the referral fee ban. We wanted to create a solution which gives the broker a new and innovative way of increasing policy sales alongside their traditional business model.

"What is unique about this solution is that new products can be added to the Marketplace seamlessly and made available to the whole of our broker market nationwide. Initially the Marketplace will carry a variety of products including legal expenses; breakdown insurance; excess insurance and home emergency with many more products and providers to follow throughout the course of this year", added Kelly.

The launch of Add-on Marketplace comes a fortnight after Open GI, in partnership with PowerPlace, announced its new quote-and-buy facility, eBroker for PowerPlace, for brokers to serve the SME market via the internet.

Chris Guillaume, Group CEO, Open International, commented: "With the area of Add-on products under scrutiny from a number of different places, including the FCA, we felt the time was right to launch a new platform which assists brokers with both sales volume and process transparency.

"Our partner product providers are very keen to use the Add-on Marketplace as a key distribution channel to brokers as they feel more automation in the sale process will ultimately benefit all parties.

"Giving brokers the tools to ensure their customer or client is sold the correct Add-on policy at the right time and price is an important move for the integrity of this space." 

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