18 December 2017
visit www.ebaday.com

Pay.On payment infrastructure integrates Turkish routing gateway

04 July 2013  |  1357 views  |  0 Source: PAY.ON

PAY.ON, the world's leading provider of multi-channel Web-based payment infrastructure systems, has integrated the payment network of Turkish routing gateway iyziconnect by iyzi Payments into its services.

With immediate effect, PaySourcing and PayPipe offer PSPs/ISOs the direct access to the otherwise strongly fragmented Turkish payment market. PAY.ON thus further simplifies global transaction processing. With the integration the two companies are extending their strategic partnership that began in April.

The Turkish e-commerce sector is an emerging market in international comparison and is showing substantial growth, in particular because of the young and especially Web-savvy population. According to BKM, the central Turkish bank card agency, online goods worth a total of 30.7 billion Turkish lira were sold in 2012, compared with 22.9 billion in 2011. ETID, the association of Turkish Internet retailers, expects the volume of business to double by 2015, and it is expected to grow to 316 billion Turkish lira by 2023.

Fragmentation of the Turkish payment market poses a special challenge for international PSPs and ISOs. Consumers thus primarily use local credit cards, debit cards and loyalty cards, which are only issued in their own regions. The card in question is processed exclusively by certain local banks. The solution for this scenario is iyziconnect, a specialist gateway that quickly, easily and instantly provides a connection to the Turkish payment network - and which has now been integrated into the global PAY.ON network. Among others, Garanti Bank, Isbank and Yapi Kredi bank are already integrated; they cover approximately 50 per cent of Turkish cardholders.

Markus Rinderer, CEO PAY.ON AG: "PSPs/ISOs - and their merchants - supported by PAY.ON can now use PaySourcing and PayPipe also to access Turkey-based payment methods and local payment providers. The basis for this is our collaboration with iyzi Payments, including the related transfer of knowledge to perfectly match the specific characteristics of the Turkish market. We have thus extended our global payment infrastructure, adding an important building block, and we will continue to focus increasingly on new and financially strong regions."

Barbaros Özbugutu, CEO iyzi Payments: "iyziconnect is the payment bridge to Turkey; it provides PSPs and e-commerce companies with a connection to their platforms, integrating all pertinent payment methods in Turkey. This in turn vastly facilitates access to the Turkish market for foreign companies. After successfully launching our iyzico product in Turkey in April, which is based on the COPYandPAY solution by PAY.ON, cooperation with iyziconnect now means a further intensification of our cooperation with PAY.ON; this is something that we are delighted about."

The iyziconnect routing gateway provides dedicated connections to pertinent Turkish payment methods and financial institutions, including acquirers. At the same time, it fully complies with the internationally applicable payment card industry (PCI) and security guidelines. The available payment methods include +Bonus Card, Maximum Card, World Card, PayPal, Parakod, iPara, Mangir Kart and paysafecard. More payment methods will follow shortly. 

Comments: (0)

Comment on this story (membership required)

Related blogs

Create a blog about this story (membership required)
visit www.atos.netvisit www.ebaday.comvisit http://cib.db.com

Top topics

Most viewed Most shared
satelliteRipple completes XRP Lockup
11295 views comments | 3 tweets | 4 linkedin
Banks tap Ethereum smart contracts for MiFID II complianceBanks tap Ethereum smart contracts for MiF...
10309 views comments | 21 tweets | 25 linkedin
Banks and fintech startups join forces on blockchain-based supply chain pilotBanks and fintech startups join forces on...
7801 views comments | 19 tweets | 22 linkedin
Digital banking startup Loot secures £2.2 million seed roundDigital banking startup Loot secures £...
7523 views comments | 5 tweets | 11 linkedin
Nordea takes Open APIs into live productionNordea takes Open APIs into live productio...
7438 views comments | 6 tweets | 26 linkedin

Featured job

Germany, Austria or Switzerland

Find your next job