Combining advanced risk and demand modeling with real-time connectivity to core systems, the Earnix integrated customer analytics platform empowers financial services providers to optimize the alignment of products and prices to customer demand. The highly flexible solution can be easily adapted to the need of specific market segments, allowing banks and insurance companies worldwide to achieve higher profitability and growth even in extremely competitive markets.

Axis Bank will be using the Earnix software to optimize loan origination effectiveness, increase customer loyalty, and reduce loan prepayments due to refinancing with other institutions.

"Axis Bank understands customers' needs and is proud to be a front-runner in serving more than 12 million retail customers. We believe in offering highly personalized products that suit the individual banking needs. We will continue to work with companies such as Earnix that have deep banking expertise and advanced technologies that will enable us to increase customer insight and the effectiveness of our banking operations," said Jairam Sridharan, President, Consumer Lending & Payments, Axis Bank.

"Robust analytical capabilities and pricing sophistication are quickly becoming universal requirements for financial services organizations in all parts of the world, and especially in high-growth and hyper-competitive markets such as India," said Amitai Ratzon, Vice President of Sales at Earnix. "We are honored to add Axis Bank to our rapidly-growing global customer roster and view this relationship as an important stepping-stone in our ongoing commitment to the Indian market."

With a growing presence in the Indian subcontinent, Earnix is currently seeking highly qualified banking and insurance professionals to join its operations in Mumbai.