Yorkshire-based loan application and administration software provider, pancredit, has been selected by OMG, international leaders in performance marketing, to advance its online price comparison tool for loans.
Powered by pancredit's intelligent decision making software, MADE, OMG's new loans comparison technology enables affiliates to meet growing consumer demand for more effective and user-friendly internet-based loan sourcing.
OMG Compare is designed to provide affiliates with a simple out of the box solution that delivers a fully branded, fully monetised suite of personal finance comparison tables that can be rapidly integrated with their websites. The upgrade for loans to Comparison 2.0 uses pancredit's intelligent decision making capabilities to better match consumers with loan products most suited to their individual circumstances. This consumer-centric approach to comparison delivers a variety of benefits to all parties; it enhances the overall application experience for the consumer, raises the quality of loan applications delivered to the lender and, as a result, increases conversion rates for intermediaries. By displaying loan products that befit the consumer's lending profile the comparison technology also supports the market's overall drive to demonstrate responsible lending.
Peter Constance, Managing Director at pancredit, comments: "Intelligent decision making not only provides a better online experience for consumers, but supports lenders and intermediaries in their bid to keep pace with a rapidly evolving market. The credit and lending sector has been hit hard in recent years, but a real opportunity now exists for lenders to restore confidence by enhancing operations with intelligent decision making technologies. We are delighted to continue our relationship with OMG and to support them in delivering advanced price comparison solutions."
Stephen Rumbelow, Commercial Director at OMG, adds: "OMG's price comparison offering is a fundamental part of our 2013 growth strategy. We needed an innovative, market leading solution to support our growth in this sector, which made pancredit an easy choice. Comparison 2.0 for loans provides affiliates, lenders and intermediaries with a solution that boosts business growth in what has been a tricky few years for the credit and lending market."
MADE is pancredit's intelligent loan application and decision making software. It provides comparison websites and other intermediaries with the ability to intelligently source credit for consumers based on their individual credit profiles. It is a powerful, agile and scalable solution, which facilitates price comparison searches today and in the future.