Tenet has introduced a compliance-approved social media framework for its advisers, following the group's own corporate entry into the arena earlier this year on Facebook, Linked-In, Twitter, Vimeo and Youtube.
The company has launched a cross-platform policy, with clear and concise guidelines for advisers to obviate the need for approval on non-promotional content.
At a time when many of their counterparts are still steering away from such involvement, Tenet appreciates the necessity for, and the value of social media, as part of the modern marketing mix.
"We are committed to supporting firms who want to use social media to promote their business," asserted distribution & development director, Helen Turner. "There is significant adviser demand for such a facility and we are delighted to be able to provide one they can use with complete peace-of-mind."
Lisa Williams, from Coventry-based TenetLime mortgage brokerage Keys UK Limited, who played a key role in the pilot programme, added: "ninety per cent of my business is attributable to social media activity. Yet some networks impose a blanket ban.
"It is a vital tool to educate and inform, not to advertise and promote. Tenet appreciate this distinction and have created a system that allows advisers to use it to their advantage, safe in the knowledge that there is no threat of compliance or regulatory compromise."
The scheme is set to be rolled-out to all Tenet advisers (both AR and DA), in June.